rsbob 

If all instituted life-long boycotts against corporations, institutions or people that they have an issue with, a lot of money would be saved and most of us wouldn’t not own much.

Trakhak

​ ​ ​ ​ ​ ​ ​ What does wealth have to do with it?

indyfabz

Think of all the people who depend on the USPS because they don’t have Internet access or even computers.

wheelreason

Not to mention it's ham....

wheelreason

They can both kiss my butt...

indyfabz

I assume you mean that thing that sits atop your neck.

wheelreason

The spackle neon painted aluminum mnt bikes from the 90s were the Mc Rib sandwich...

Camilo

I don't buy Trek because I've never like the brand and it's marketing, I've never liked the value that their products represent, and I don't like their corporate tactics. There's as good or better bikes that are out there, and are as good or better value, and are more unique than the Trek brand.

I don't understand why people have tunnel vision and such brand loyalty towards Trek and/or think they are somehow inherently better, or even the best.

rsbob 

What does a nonsequitor have to do with it? Evedently you are seeing what you want to see. Most of my bikes are decades old.

Eric F 

Same reasons why people have brand loyalty towards a particular auto manufacturer, or any number of other products. If Trek bikes don't excite you, or you think there's something that's a better option for you, then don't buy a Trek.

Camilo

I thought I already mentioned that

bikingshearer 

Thirty years ago, I bought a brand-new Trek 520 because it was designed as a loaded touring bike and that was what I wanted. It did that job very nicely. I still have it, although it hasn't seen the light of day - literally - in many years. I have no doubt that, with a little work, it would still do very well as a loaded touring bike. Having said that . . .

I am 99.8% certain I will never buy another Trek bike. I think Lance Armstrong is a terrible person who earned all the crap that has come down on him, but that isn't the reason. I don't like some of the business decisions they have made over the years, but that isn't the reason. For a long time, their offerings have excited ma about as much as an unsalted soft-boiled egg does. The reason is because their road bikes, in addition to costing stupid amounts of money, only come with aluminum or carbon fiber frames, and I'm a dyed-in-the-wool steel guy. That, and I'm 66, have all the bikes I can use, and have no great desire to buy any more of them.

I don't think that qualifies as a boycott, although the net result is pretty much the same.

Atlas Shrugged

The fact you have no interest in Trek probably bodes well for their future. Building bikes that consumers such as yourself would be interested in sounds like a Chapter 11 filing in progress.

LarrySellerz

Problem with Trek is that the logo isn’t large enough. They should come out with a larger design that uses up some of the blank real estate, that way people know it’s a Trek when they see it.

real talk, Trek is the same as the other bicycle brands, most of them are exactly the same thing anyways. Trek vs specialized.. it’s an illusion of choice just like so much else in our society. They like it this way so you feel like you have agency when choosing what to buy, and are more likely to accept outrageous prices and and stuff like forced upgrades to disc brakes, bigger cassettes etc.

phughes

Serious question. What value does their products represent?

bikingshearer 

It used to be 15 years, give or take.

indyfabz

I used to be 44 fifteen years ago.

Trakhak

If your misspellings of "non sequitur" and "evidently" were joking acknowledgments that the word you wanted was "principle," not "principal," nicely done. (Meanings of "principal" as a noun include "capital" and, more broadly, "wealth.")

Apologies for the tedious explanation of my feeble joke.

GamblerGORD53

The days of choice are sadly quickly diminishing. It's an expensive business what with the explosion of lazy bikes.
Hasn't anybody noticed that KONA has ceased operations until they find a buyer??
Not many willing to pay $2,700 Cdn for the Sutra and that's less than Surly tour bikes. Their last CF e-bike offering is horribly ugly. LOL.

PeteHski

Road, endurance, gravel, adventure, cross, tri, XC, trail, enduro, DH, hybrid, fatbike, e-bike, SS. Literally thousands of choices and no I hadn't noticed that Kona have disappeared. Noted.

Rogerogeroge

Trek engineers are working furiously to create larger diameter tubing to accomplish this.

mstateglfr 

Choice is diminishing? Haha, what? Clown gonna clown when given the chance.
Between traditional brands, online brands, global boutique brands, and global factory direct brands- this may be a time when choices have been the greatest. You can get countless bikes that are meant for the same discipline, but have varied geometry to best fit the rider and how they like to ride. Compare that to 10 years ago, 20 years ago, or 30 years ago where geometry for a given discipline was less varied across brands and frame sizing was also more limited.

Given what you ride and your over the top extreme claims of derailleur bikes, your view of what is or isnt ugly should hold 0 weight here.

tomato coupe

In other words, you have no interest in Trek (or any other major manufacturer) because they no longer make bikes out of materials that only a small fraction of buyers want. I think they will survive that "boycott."

rsbob 

The grammar police ride again! 🚓. Too funny.

Trakhak

As George Carlin said, "Anyone who cares less than I do about grammar is an idiot, and anyone who cares more is a maniac."